Digital Advertising

Performance Marketing

Every Rupee Spent. Every Result Measured

Overview

What We Do .

Performance marketing at Digital Miles is not campaign management. It is revenue engineering. Every campaign we build is designed backwards from your business objective — whether that is a target cost-per-lead, a revenue figure, or a return on ad spend — and every optimisation decision is made with that objective as the primary filter.

Our performance team brings hands-on expertise across Meta Ads, Google Ads, Performance Max, and remarketing — managing campaigns across industries, markets, and budget scales. We bring the same rigour to a ₹50,000/month campaign as we do to a ₹50,00,000/month account. The difference is scale, not standard.

What’s Included

You Only Get One First Impression

Meta (Facebook & Instagram)

Full-funnel campaign with creative strategy, audience segmentation, and A/B testing.

Performance Max (PMax)

AI-driven Google campaigns that optimise across Search, Display, YouTube, Gmail, and Maps simultaneously — with asset-level performance reporting.

Campaign Reporting

Monthly performance reports in plain language — ROAS, CPL, CVR, and revenue, with clear narrative on what changed and why.

Remarketing & Retargeting

Re-engagement campaigns for website visitors, cart abandoners, and past customers — with audience segmentation and sequential messaging.

Google Ads (Search, Display & Shopping)

High-intent keyword targeting, competitor conquest, display remarketing, and Shopping campaigns for e-commerce, all tracked to revenue.

Conversion Tracking Setup

Google Tag Manager, Meta Pixel, and GA4 event tracking — ensuring every conversion, click, and rupee is attributed correctly.

How We Work

A Structured Process. No Surprises.

  1. 01

    Audit & Baseline

  2. 02

    Strategy & Architecture

  3. 03

    Creative & Copy

  4. 04

    Launch & Learning

  5. 05

    Optimise & Scale

Why Choose Us

What Sets Us Apart.

ROAS-Obsessed

We optimise for revenue, not impressions. Every campaign decision is filtered through its impact on your return on ad spend.

No Black Boxes

You will always know where your budget is going, what it is achieving, and what we are doing differently next month.

Cross-Platform Expertise

Meta and Google working in concert — not in silos — with unified audience strategy and attribution.

India & International Campaigns

Experience managing campaigns for Indian and international markets.

FAQ

Questions, answered

Straightforward answers to the things people ask us most. Still curious? Book a free strategy call.

Book a Call
What is a realistic ROAS to expect?

It varies by industry, margin and offer. We set a target ROAS with you after an audit of your current performance and market.

How much budget do I need to start?

We work with budgets of all sizes. We recommend a starting budget based on your goals and the cost of acquisition in your category.

Do you handle ad creative production?

Yes. Our in-house design studio produces ad creatives and copy for every campaign.

How long does a typical project take?

Campaigns launch within days of approval; meaningful optimisation data typically builds over the first four to six weeks.

Do you work with clients outside of India?

Yes. We manage campaigns for Indian and international markets.

Can we run a single service without a full retainer?

Absolutely. Every service can be engaged on its own.